In the Vectren Energy Efficiency Program’s school campaign, our outreach team played the role of energy guidance counselors to support school maintenance staff and contractors. Our goal was to boost therm savings over a six month period in rural and urban areas. During the campaign, schools generated nine times more therm savings than the previous six months, and continued delivering increased results into the next year. Our campaign’s successes are attributed to the upfront investment in in-house market research, tailored messaging for each school, and the informed, engaged, in-person support provided by the counselors. This support helped schools find the best energy-saving solutions, led to more informed decisions, and caused average savings per application to increase three times versus the previous year.