Commonwealth Edison and US EPA ENERGY STAR Change the World

Award category

Education

Year released

2010

An integrated local approach to implementing and enhancing a national energy efficiency campaign. ComEd’s U.S. EPA ENERGY STAR Change the World Pledge is a national campaign from U.S. EPA to encourage Americans to take small, individual steps that collectively make a big difference in the fight against global warming. ComEd participated as a pledge driver and developed an integrated approach to enhance the ENERGY STAR campaign and garner additional pledges. The campaign exceeded its goal to reduce greenhouse gas emissions by 19.5 million pounds by more than 400 percent. Some of the campaign approaches and tactics included customer and employee promotion and contests, events, ENERGY STAR lighting demonstrations, press releases, bill inserts and envelope/bill messaging, and newsletters.

Document

IEA-2010_award-release_combined.pdf