MidAmerican Energy received the Inspiring Efficiency Marketing Award for its Mr. Green/Save some green® advertising and marketing campaign. This education and awareness campaign demystifies energy efficiency and provides Iowa consumers with low-cost/no-cost energy solutions for their homes. It offers tips that homeowners and renters alike can apply immediately to save both energy and money. The bright, engaging campaign materials will reach 96% of MidAmerican's television market area and 84% of its billboard or outdoor advertising area with important messages about energy efficiency. The campaign is addressing a communication challenge by providing consistent, high-impact messaging on energy efficiency in a fun, accessible format.