2023
The goal of the partnership between Ameren Illinois and the Peoria Guild of Black Artists (PGOBA) is to provide resources and energy efficiency education to Black communities in the Ameren Illinois service territory in an accessible and relatable manner to show that energy efficiency is for everyone. In 2020, Ameren Illinois met with members of PGOBA to launch a new approach to marketing and outreach to Ameren Illinois customers. With a budget in 2022 of $125,000, PGOBA and Ameren Illinois are executing artwork and dynamic visuals that will help humanize Ameren Illinois Energy Efficiency Program offerings. In addition, Ameren Illinois has collaborated with PGOBA to provide feedback and insight into various Program processes and verbiage to help identify ways to improve upon utilizing different ways to communicate to the diverse customer base.