Rudolph Chahine is one of the Principals of Consumers Energy’s Business Energy Efficiency programs. He is an industry leader with more than 25 years at Consumers Energy and over 30 years of experience in the energy industry. Rudy’s career in energy efficiency started in 1992 as an Energy Advisor for Consumers Power’s DSM program and he has held various positions within the Energy Efficiency department including residential programs, the Small Business program and the C&I Prescriptive program. He currently manages the Custom Incentive Program at Consumers Energy for its Business Energy Efficiency Program which provides additional savings to customers for measures that are not currently offered through the prescriptive program. Rudy was part of the team that established this program in 2009 when energy efficiency became law in Michigan. His strong leadership has resulted in enormous year over year growth of the custom rebate program, audit programs and the midstream instant discount programs.