Focus on Energy developed the Real Estate Ambassador Initiative to leverage a valuable network of third-party influencers and ultimately drive program awareness and growth among a high-potential customer segment. The Ambassador Initiative partnered with real estate professionals across Wisconsin, providing them with energy efficiency education and exclusive offerings to use with their clients. In turn, Ambassadors passed along Focus on Energy information and incentives to their clients. This mutually beneficial approach helped real estate professionals differentiate themselves with new client perks and knowledge on topics that are increasingly important to homebuyers. Focus on Energy benefited from that trusted third-party endorsement as well as gaining access to an untapped customer segment that is actively spending more money on home improvement projects than the average homeowner.