Focus on Energy’s Wisconsin Is In Campaign

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Focus on Energy® developed the “Wisconsin Is In” campaign to specifically highlight energy efficiency initiatives in rural communities throughout the state of Wisconsin. A 2016 study by the Focus on Energy Program Administrator found that rural areas were underserved, in some areas by more than 50 percent, in comparison to urban communities regarding incentives, technical resources and services, and other Focus on Energy program benefits. In an effort to improve rural customer inclusion and increase the demand for and implementation of energy efficient measures, Focus on Energy partnered with Brand Cool (now Verdant), a marketing agency that specializes in energy efficiency marketing research and development, to form the “Wisconsin Is In” campaign that launched in January 2018.