Alliant Energy

Award category


Year released


Alliant Energy in Wisconsin implemented the first year of a two-year pilot program, called Alliant Energy Advisor, using an innovative digital engagement software platform. The pilot’s chief objectives were to deliver deeper and broader energy savings through consumer adoption of multiple energy efficiency measures and behaviors as well as gauge savings from behavioral actions for future large-scale rollout. The program uses a behavioral marketing platform that includes email marketing, persona-based content libraries, and marketing automation to deliver ongoing messaging about utility products and services, a personalized energy plan customized for each person, and tools to drive customer participation in energy efficiency programs and alter everyday behavioral actions to reduce energy use. An independent, third-party evaluation showed that the program increased program participation 150%, increased customer satisfaction, and delivered net energy savings.