Xcel Energy

Award category


Year released


Xcel Energy, a utility supplier of electricity and natural gas to eight Western and Midwestern states, has received the 2011 Inspiring Efficiency Marketing Award from Midwest Energy Efficiency Alliance (MEEA) for its groundbreaking Process Efficiency program. Xcel started the Process Efficiency program to increase the participation of large industrial customers in energy efficiency efforts after it realized that its traditional programs had a narrow focus and did not appeal to larger customers. The Process Efficiency program analyzes a customer's total energy use - everything from the equipment used in the manufacturing process to the building's HVAC and lighting systems. The study even evaluates a customer's business practices, such as determining how energy efficiency factors into the purchasing and procurement process. Using the information from the research and mapping phase, Xcel then creates a three- to five-year custom implementation plan for the customer. The cost of the program is heavily subsidized by Xcel, and its recommendations often include many low-cost or no-cost opportunities to realize energy savings. Since its launch in 2007, the program has generated more than 95 Gigawatt hours of electric savings and 150,000 Dekatherms of natural gas savings.


IEA-2011_award-release_xcel.pdf (81.53 KB)